- Givi Pataridze
How to Improve Email Deliverability in 2026: Stop Fighting for the Inbox and Start Earning It
Authentication is the minimum bar to avoid rejection — not a path to the inbox. The three levers that actually move deliverability: permission before the first send, continuous engagement monitoring with automatic suppression, and infrastructure that doesn't punish you for other senders' behavior.
deliverabilitydkimspfdmarcpermission loopengagementsender reputationRead post - Givi Pataridze
Cold Email's Math Broke in 2026. Here's What Replaces It.
Cold email now carries reputation risk most teams underestimate. The more effective replacement is permission-based sending — a smaller, consented, engaged list that the 2026 inbox is built to reward.
cold emailpermission loopdeliverabilityengagementRead post - Givi Pataridze
How consent-gated email works (and why it's free)
Per-email pricing is mostly an abuse-fighting tax. GoodSender's Permission Loop removes the abuse surface by construction — which is why the first 100,000 emails a month cost $0.
permission loopconsentpricingdeliverabilityRead post - Givi Pataridze
Per-email pricing is a tax on bad senders. You're paying it.
Most of what an email API charges you covers anti-abuse work, not infrastructure. Clean senders subsidize dirty ones. Remove the abuse surface, and the price collapses.
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