GoodSender

Run your numbers

We charge for emails sent, in flat bands, not for the size of your list. Enter your list and your cadence. We will show your monthly cost next to what the per subscriber platforms would charge.

Free
up to 100,000 emails a month
$10/mo
up to 1,000,000
+$10
per million after that

100,000 emails a month

GoodSender
$0
a month
Typical per subscriber platform
$100
a month
Amazon SES
$10
a month

Competitor figures are illustrative and change often.

  • 10,000 subscribers, weekly: free.
  • 30,000 subscribers, four issues a month: $10 a month.
  • 100,000 subscribers, four issues a month: $10 a month, flat.
  • 500,000 subscribers, four issues a month: $20 a month.

For comparison, Amazon SES, the cheapest raw infrastructure, runs about $100 per million, and managed senders several hundred or more. Those figures are illustrative and change often. Your cost with us is based on what you send.

Pricing questions

Why is it so much cheaper than everyone else?

Per subscriber pricing was always a packaging choice, not a cost. We charge for what you send, in flat bands, and the free tier covers most businesses. Even our paid rate is well under raw infrastructure like Amazon SES.

How is this different from Ghost?

Ghost rents its email and prices per member and per seat. We own the deliverability, price in flat send based bands (free for most, then $10 a month), and there's nothing to self host. Ghost is built for paid publications. We're built to get your marketing, and your transactional email, into the inbox.

Can I send my product's transactional email here too?

Yes, over the same API. Receipts, password resets, and alerts go out on the same engine and the same sending reputation as your newsletter, from a catalog of ready templates you can brand with your own colors. Transactional mail is not marketing, so it does not run through the subscribe flow. It is one vendor and one integration instead of two.